Young adults and teenagers are starting to shop more at retailers who are selling sustainable clothes rather than fast fashion clothing due to them acknowledging the clothing waste fashion industries dump each year (Spedding, 2020).
Now how certain can you be about a fashion brand being sustainable?
Here are a few articles on how you can identify a sustainable clothing brand:
- https://eluxemagazine.com/fashion/how-to-tell-if-a-fashion-brand-is-sustainable/
- https://www.matterprints.com/journal/guide/is-a-brand-sustainable/
- https://www.prettygreenlily.com/how-to-know-fashion-brand-sustainable/
Sustainable clothing is extremely hard to find because some of the clothing won’t be 100% organic, and that can still result into a fashion footprint.
Here is an article where you can rate and find ethnic brands and also watch videos on how to become more sustainable with DIY’s: